Charity and Fashion- a Spectacular Partnership

Last year the People’s Postcode Lottery blog highlighted the newest and brightest of celebrity fashion and charity partnerships, giving the often distant world of fashion a human edge. Back in September we saw the late Alexander McQueen and Henry Holland team together to create a designer playing card each for housing charity Shelter while at the other end of the spectrum, the Cartier Love Charity bracelet was seen on the most exclusive of red carpet wrists. And 2010 is no different- big fashion names lend a hand to great causes, from global brands like Gucci to British classics like Links of London. Shop on!

Gucci for UNICEF
A long standing partnership with UNICEF has seen Gucci’s charitable credentials increase considerably. Back in 2007 the exclusive ‘Gucci for UNICEF’ Indy bag was launched, with Frida Giannini designing a second product to extend fundraising with the special edition ‘Gucci for UNICEF’ Baboushka bag for 2009-1010. The much coveted bag also supported UNICEF’s ‘Schools for Africa’ initiative.
The initiative aims to increase access to quality basic schooling for all, with a special emphasis on helping the most disadvantaged – including children orphaned by HIV/AIDS and children living in extreme poverty.
 The heavyweight designer will donate 25% of the retail price to UNICEF for each bag sold for a full year.

Fashion for Relief
The name Naomi Campbell might conjure up notions of anger management issues rather than charity, but the original supermodel has turned a new leaf. After the success of her ‘Fashion for Relief’ for the victims of Hurricane Katrina back in 2005, Campbell  joined forced with Sarah Brown to create a fashion show on an entirely different scale- this time around, all the clothes from the runway show, donated by the likes of Dolce & Gabbana, Alexander McQueen and Vivienne Westwood, will be available to buy from, from March 15. The proceeds will go towards rebuilding the healthcare system in Haiti to help mothers and babies.

Love Maggie’s, Love Shopping
A spot of online retail therapy has never been so virtuous. Dabble in the delights of shopping and you’ll be helping UK charity Maggie’s Cancer Caring Centres. They’re calling on supporters to do something they love for their first ‘Love Maggie’s Day on the 26th March- and what’s not to love about an indulgent shopping spree?
It gets better- because by purchasing your choice of Love Maggie’s Day product from you’ll be helping to contribute to the charity’s £100,000 fundraising target- helping people with cancer across the UK.

Cabbage & Roses will donate 10% of the purchase of their pretty ‘Delilah’ tunic, while LK Bennett are donating 100% profit from the sale of an exclusively designed limited edition bracelet.

The jewellery doesn’t stop there, as Ortak has chosen to support Love Maggie’s Day by donating 10% of the retail price (before VAT) of each piece in their beautiful ‘Maggie’s’ range of jewellery sold online and in their retail stores.
Jewellery not your thing? Well People Will Always Need Plates have created three specially designed Maggie’s Centre tea towels. The towels are priced at £8.50 each and, after VAT, 50% from each tea towel will be donated to Maggie’s.

Last but certainly not least, the perfect gift fopr the jet setter in your life. The Travelwrap Company are donating 30% of the retail price (before VAT) of a specially-designed luxurious cashmere Travelwrap.

Links of London
Links of London’s ever popular Friendship Bracelets have expanded to include new colours and a truly guilt free shopping experience- because Links of London will contribute £5 from the sale of every bracelet to support the work of the NSPCC. A contribution from the sale of every bracelet made in Scotland will be donated to NSPCC’s sister charity CHILDREN 1st. For every bracelet sold in Ireland, the ISPCC will receive proceeds.
The gorgeous new colours of bracelets are hand-woven with navy blue thread- sterling silver bracelets that are a modern, grown-up take on the friendship bands we made as children. Take your pick here.

‘Lace Up. Save Lives’
Football federation games across the world are set to turn (RED)™ as both playing sides show their support for the Nike (PRODUCT) RED™ ‘Lace Up. Save Lives’™ partnership that generates funds to help fight AIDS in Africa.

Red netting will be used in the goals for the match and a special (NIKE) RED ball will be used during the game to highlight the partnership. Earlier this month the Brazil vs. Ireland friendly kicked off the imitative, with players from both teams wearing (NIKE) RED laces in their boots.

All digital perimeter boards around the pitch and the giant TV screen in the stadium will show the “Lace Up. Save Lives” message inviting consumers to ‘Lace Up. Save Lives’ by purchasing (NIKE) RED products. One hundred percent of the profits from (NIKE) RED products is split equally between the Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention.
Participating games include:
•    3 March: Holland vs. USA •    3 March: Portugal vs. China •    3 March: Belgium vs. Croatia   •    3 March: Korea vs. Ivory Coast •    6 March: Kaiser Chiefs FC vs. FSS (South Africa) •    6 March: Sundowns FC vs. Golden Arrows FC (South Africa) •    6 March: Werder Bremen FC vs. VfB Stuttgart (Germany) •    13 March: Hertha BSC vs. FC Nurnberg (Germany) •    24 March: FC Basel vs. FC Zurich (Switzerland) •    20 March: FK Austria Wien vs. FC Salzburg (Austria) •    20 March: PSV vs. FC Twente (Netherlands) •    20 March: Trabzonspor vs. Galatasaray (Turkey) •    1 April: Corinthians vs. Cerro Porteno  (Brazil)

(NIKE)RED laces are available now at Nike Store locations, key retailers and or at
The (NIKE) RED Limited Edition Ascente Ball will be available for £150 and 2010 (NIKE)RED Limited Edition Brasil N98 Track Jackets will also be £150 and both will be sold globally starting March 3rd. The jackets are numbered. A second round of balls will be available again starting in May.

So go on- shop and give at the same time. It’s the perfect anecdote to rainy days and an original way to buy gifts- whether for mother’s day, birthdays or just to show someone how much you care.
Happy shopping!

The People’s Postcode Lottery has raised over £6.8 million for charities and good causes across the UK, including Maggie’s Cancer Caring Centres and CHILDREN 1ST. Find out more about the charities the People’s Postcode Lottery supports here.

2 Comments to “Charity and Fashion- a Spectacular Partnership”

  1. most of us would need some anger management therapy if we are on very stressful jobs`,’

Leave a Reply